Live

April 7, 2010
Edun. So hot right now.

Teamwork can be a key element in changing the way the world does things for the better.

Ali Hewson and Bono are amongst the team players who joined together to create a for profit business with the mission to help build Africa as a viable source of production for fashion. Their website states that Edun, "..aims to raise awareness of the possibilities in Africa to encourage emulation. To help achieve this goal, EDUN is investing in the development of a community-based value chain, beginning with organic cotton."

Edun Live was launched in 2007 as a blank tee division of Edun that is 100% African produced, from growing the cotton to sewing. In the spirit of teaming up, Light Gives Heat now purchases blank t-shirts from Udon Live to then be screen printed and sold on the LGH online store. Many other companies do the same, as well as bands and graphic
designers.

"Be the Change you wish to see" doesn't have to be a cliche statement. Be that change by knowing where your products come and actively pursuing a wardrobe made of Hope and Empowerment.

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